3 Lead Gen Tactics You Must. Try. Now.
Need to generate a lot of leads in a short period of time? Give these three tactics a try.
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6 Ways to Trigger Automated Marketing Programs
Automated marketing programs are one of the most powerful features of marketing automation. Here are some ways you can pull the trigger on yours.
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How to Dramatically Decrease Your Cost Per Lead
Stretching your marketing dollars? Try these savvy tips for decreasing your cost per lead.
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The Journey of a Lead Through the Marketing Stack
A tightly integrated marketing stack is your key to creating a more seamless lead-to-customer journey.
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Post-Conversion Marketing: Why Stop When You're On a Roll?
Someone filled out your lead gen form and became a new contact in your database. Congratulations! Your job as a marketer is done. Just kidding.
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When NOT to Trust Data to Inform Your Decisions
What if the data is skewed? What if I did not interpret the numbers right? There are so many occasions when you should take a second look at the data before you jump to any conclusions.
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When and How to Hand-Off Leads to Your Sales Team
Are your leads slipping through the cracks in the hand-off between Marketing and Sales?
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9 Marketing Automation Hacks Powered by Zapier
Get to know Zapier, the app that bridges the gap between your marketing tools.
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Riding the Wave of Marketing Innovation
This blog explores what it takes to keep up with the latest innovations in content marketing strategies and tactics as new technologies, channels, and techniques emerge.
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3 Reporting Features You Absolutely Need in a Content Marketing Software
Whatever content marketing software you choose, make sure it has these essential reporting features.
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The Harsh Truth About Marketing Automation
It's hard to maximize Marketing Automation features. And, while we are right there with you, it's in the lesser used, more sophisticated features that all the magic happens.
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B2B Content Marketing Trends for 2015 [Infographic]
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say.
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Measuring the Return of Marketing Automation
Marketing automation can have a tremendous impact on the bottom line of your business but it’s no silver bullet. We look at what to measure and how to calculate the ROI.
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Power To The Marketer
Effective marketing means moving fast. Empower yourself by eliminating the bottleneck and taking control.
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What The Hell Is Lead Scoring And Why Do I Need To Know About It?
A guide to lead scoring so you can tell which leads are hot, and which leads are not.
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How To Target Audiences With Marketing Streams
Increase content discoverability and give your audience more of what they want with Custom Streams.
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America: Ready For Canada's Anti-Spam Legislation?
The Canadian Anti-Spam Legislation (CASL) goes into effect on July 1, 2014 and is one of the strictest in the world. Are you prepared?
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Ouch! What Shutterfly's Email Marketing Disaster Can Teach Us
Shutterfly made news for their email marketing mistake – here's what we can take away from their slip up.
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How To Screw Up Your A/B Test Like A Rookie
5 rookie A/B testing mistakes that will screw up your results.
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