Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.

Special Thanks to Our Sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In this Episode:

• How to figure out what kind of content is right for a particular audience
• How to balance long-term campaigns versus campaigns build for a specific moment
• The importance of simplifying the process for creating and sharing video

Quotes from this Episode:

“A diverse portfolio of content is the key to success today.” — @tylerlessard

“If everything you do are one and done campaigns then you’re constantly fighting fires, but on the flip side, if everything is long term programs that are repurposing, then you miss some things that could be very timely in the market.” — @tylerlessard

Resources:

• Tyler on Twitter
• Vidyard
• Vidyard Go Video