As marketers, it’s our job to create digital experiences that our prospects actually want to engage with. But that’s typically something that’s easier said than done. Getting someone to click through an ad or search result is only the first step—the real challenge is building an experience out of your content that converts. 

One of the keys to capturing (and keeping) someone’s attention is personalization that suits their unique needs. So we put together this playbook to help you start speaking your prospects’ language and make the most of your inbound web traffic! 

In this guide, we explore:

• What makes for a high-converting content experience when optimizing yours for search, social, and ad traffic

• Ways to use your tech stack to hit visitors on all channels

• How to evaluate the impact of your content experience, and the tools you can use to make it the best it can be

Gone are the days of sending traffic to static inbound destinations. It’s time to make your content work for you!